StarMail’s optional Campaigns Module allows you to engage your customers in real one to one marketing dialogue.

You can create a series of email and SMS messages that are triggered automatically on the consumer’s profile and interaction across any time frame. The image below shows an invitation to a BMW drive day event with a message sent to B2B and B2C customers.

Reminder messages were triggered on the information that consumer’s gave for their preferred drive day and time. After the event, consumer’s were sent a thank you message with links to an survey regarding the event.

Overall, the dealership generated 150 test drive bookings from the campaign and were 100% satisfied with the system managing the timely and targeted messages to all recipients through the Campaigns Module.

Database Triggers

This is the full list of database triggers that are available against the contacts details.

  

Message Triggers

This is the full list of Message triggers that are available against the contacts actions.

  

SMS Triggers

This is the full list of SMS triggers that are available against the contacts and message actions.